Book Description
The best-selling guide to developing a corporate culture shows the organizations how to adapt to an increasingly challenging international market. Along with a concise, complete definition of the three levels of globalization-strategy/structure, corporate culture, and people-readers will find what they need to align and integrate these areas to compete successfully in a global market. Discover what it means to "go global": how to develop a global competitiveness; how to manage complexity and organizational adaptability; how to manage uncertainty, multicutlural teams, and personal and organizational learning.
Ingram
The forces of technology, political freedom, economic competition, and entrepreneurial ingenity weave a fabric of rapid change throughout the business world. Managers must prepare their teams to tackle the new world order--or lose a competitive edge. This guide helps managers implement the six key skills that will be needed to effectively compete in an increasingly internationally challenging environment.
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